Svensk Standard was started in 2008 as an attempt at not becoming an office.

A lot of design practices today appear to be locked in a mode of practice that mainly aims to reproduce the brand identity of the practice itself. Usually this means branding through style and coherence. This is of course an expression of our time and the market economy in which we all exist.

Design distinguish itself from art in that it is produced for a client: For the client to recognize the designer, the designs need to be coherent. Coherence signals reliability. It is the opposite of the unexpected. It is not the same thing as “being focused”.

Coherence is also a symptom of isolation; of working alone or with the same people for a long time. Although the intention may be to explore new concepts and to avoid repeating previous ones, given enough time, the unconscious desires and tastes of the authors will shine through, giving rise to the unavoidable sense of repetition.

Svensk Standard was created to allow for a different kind of architectural production. One that pursues a more open notion of authorship. That allows for change, for collaboration and for collaborators to enter and leave in an on-demand, as-you-please fashion. That allows us to be many. That embraces the unexpected. That creates multiple points of entry into or paths to circumnavigate the established economies of production.

At its core it is simply a blog, an architectural fanzine with a desire and the capability to produce, an output channel.

Svensk Standard includes:

Fredrik Andersson
Claudia Araneda
Anders Berensson
Caroline Ektander
Linus Fransson
Joel Joanet
Daniel Johansson
Ola Keijer
Sara Liberg
Tristan Main
Helen Runting
Rutger Sjögrim
Sara Vall
Markus Wagner
Ylva Åborg